Using social media is an excellent way to promote business for free and you, the serious entrepreneur who have been doing Online Marketing for quite some time, are probably learning this.
If you don't know what you're trying to do, however, then most likely you are doing it wrong. You might have pissed off Google and other people who had thought that you were their online "buddy". You might even have your accounts on Myspace, Facebook and Twitter canceled.
You are now branded as a SPAMMER!
One of the blessings of Web 2.0 is online social networking. A lot of people use these to remain in constant communication with friends, to meet new acquaintances, develop connections that are work-related and many more. However, people are always looking abuse this wonderful service and this is especially true with social networking online among other things.
An Internet property is any web page, and any web page that allows social interaction is considered social media. Web 2.0 is another name for sites that allow people to contribute material to it.
For example, a blog (for bloggers) is Web 2.0, both Myspace and Facebook are Web 2.0, Flickr and Twitter are also categorized as Web 2.0, and all social bookmarking websites are Web 2.0.
As online marketing evolved, online businessmen found out that they were able to promote their stuff using all these for free. It's like, "For Free? Cool!"
But no one was around to tell them that it WAS NOT cool.
Social media, loosely defined, allows you to use a piece of Internet property for yourself and to advertise your business - to a certain extent. Etiquette, of course, should tell you when to stop, especially when you're already pissing off certain kinds of people that have a lot of power online. If you cross this line, you're jeopardizing your reputation as a serious and reputable Internet entrepreneur.
To place it into an analogy:
It's the weekendtime to forget about work, catch up with old friends, make some new friends possibly. So you go to a party. You're having a great time. Then someone comes up to you, introduces himself, and immediately tries selling you on some business opportunity.
Oh come on! It wouldn't be surprising if you suddenly hurl your drink at his face - at the very least. This is pretty much what happens when you use social media sites in ways that they're not supposed to be used.
To be a really serious businessman, you need to understand that social media is for making friends and not money. Like conducting businesses face to face, this is how online marketing should be done. There is a specific place and time for business. Social networking is one way of making connections and learning something about your potential business contacts.
Not a single person likes things forced down his throat. Respect is essential when building long lasting relationships, and it takes lots of time. The same goes for creating loyal followers on your business.
If you don't know what you're trying to do, however, then most likely you are doing it wrong. You might have pissed off Google and other people who had thought that you were their online "buddy". You might even have your accounts on Myspace, Facebook and Twitter canceled.
You are now branded as a SPAMMER!
One of the blessings of Web 2.0 is online social networking. A lot of people use these to remain in constant communication with friends, to meet new acquaintances, develop connections that are work-related and many more. However, people are always looking abuse this wonderful service and this is especially true with social networking online among other things.
For example, a blog (for bloggers) is Web 2.0, both Myspace and Facebook are Web 2.0, Flickr and Twitter are also categorized as Web 2.0, and all social bookmarking websites are Web 2.0.
As online marketing evolved, online businessmen found out that they were able to promote their stuff using all these for free. It's like, "For Free? Cool!"
But no one was around to tell them that it WAS NOT cool.
Social media, loosely defined, allows you to use a piece of Internet property for yourself and to advertise your business - to a certain extent. Etiquette, of course, should tell you when to stop, especially when you're already pissing off certain kinds of people that have a lot of power online. If you cross this line, you're jeopardizing your reputation as a serious and reputable Internet entrepreneur.
To place it into an analogy:
It's the weekendtime to forget about work, catch up with old friends, make some new friends possibly. So you go to a party. You're having a great time. Then someone comes up to you, introduces himself, and immediately tries selling you on some business opportunity.
Oh come on! It wouldn't be surprising if you suddenly hurl your drink at his face - at the very least. This is pretty much what happens when you use social media sites in ways that they're not supposed to be used.
To be a really serious businessman, you need to understand that social media is for making friends and not money. Like conducting businesses face to face, this is how online marketing should be done. There is a specific place and time for business. Social networking is one way of making connections and learning something about your potential business contacts.
Not a single person likes things forced down his throat. Respect is essential when building long lasting relationships, and it takes lots of time. The same goes for creating loyal followers on your business.
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