If you're looking for a new way to get more patients for marketing chiropractic to, then the search may very well be over. YouTube provides you with the solution you need: a simple and easy to use feature that allows you to spread videos at an unimaginable speed.
Read on, and learn more about this technology, which gives practically anybody to virally share your office tours and/or educational videos with their Facebook, MySpace and Twitter friends, all with a simple click.
Using YouTube = Big Opportunity
You may have a lot of questions about how effective YouTube can be, if it is effective at all: "Why should I make the effort to post a video on YouTube? Will people even actually see it? How will posting one video turn into, as you say, hundreds or thousands of new patients? Will YouTube make that great a difference to my marketing chiropractic?"
Facts would be the best answer to these questions. Have a look:
* YouTube is third among the most visited websites in the world. * YouTube is second among search engines in terms of popularity. * The average YouTube visitor will surf around the website, watching around 21 minutes worth of video daily in the process. * 65% of people who watch videos online will be between 35 to 64 years old, ideal targets for your marketing chiropractic. Contrary to popular belief, the average YouTube user is not that stereotypical 13 year old kid who can't even clean his own room.
To put it bluntly, YouTube's great size and scope for a website makes chances greater for people to stumble onto your video. Combine this with Google's recent infatuation with online videos in its search results, and you've got yourself a competent tool for marketing. I have had clients of mine having pulled effective campaigns off within just 4 hours of posting their video content.
But that's not all: YouTube sharing's best characteristic will have to be its "viral" nature. Visitors who watch your video can tell their friends about it, even forward links to it if they wish to do so. In fact, 68% of YouTube users utilize video sharing to show new videos to their friends and other loved ones. This means that every viewer has the potential to market your video to a number of people that grows exponentially.
The Power of the New Feature: Instant Sharing
YouTube has recently placed new "share" buttons for its videos, compatible for:
* MySpace * Facebook * Twitter
This new feature allows people to share content to entire listings of people with just one click, making spreading the word that much easier. This means that even a few people can provide you with the explosive marketing burst you need. And again, remember that all this is possible with just one well placed click. There has never been this much power at the hands of viewers, visitors and loyal patients. Marketing chiropractic with video has never been this viral.
Think, now, of the possibilities for you and your business.
Read on, and learn more about this technology, which gives practically anybody to virally share your office tours and/or educational videos with their Facebook, MySpace and Twitter friends, all with a simple click.
Using YouTube = Big Opportunity
You may have a lot of questions about how effective YouTube can be, if it is effective at all: "Why should I make the effort to post a video on YouTube? Will people even actually see it? How will posting one video turn into, as you say, hundreds or thousands of new patients? Will YouTube make that great a difference to my marketing chiropractic?"
Facts would be the best answer to these questions. Have a look:
* YouTube is third among the most visited websites in the world. * YouTube is second among search engines in terms of popularity. * The average YouTube visitor will surf around the website, watching around 21 minutes worth of video daily in the process. * 65% of people who watch videos online will be between 35 to 64 years old, ideal targets for your marketing chiropractic. Contrary to popular belief, the average YouTube user is not that stereotypical 13 year old kid who can't even clean his own room.
To put it bluntly, YouTube's great size and scope for a website makes chances greater for people to stumble onto your video. Combine this with Google's recent infatuation with online videos in its search results, and you've got yourself a competent tool for marketing. I have had clients of mine having pulled effective campaigns off within just 4 hours of posting their video content.
But that's not all: YouTube sharing's best characteristic will have to be its "viral" nature. Visitors who watch your video can tell their friends about it, even forward links to it if they wish to do so. In fact, 68% of YouTube users utilize video sharing to show new videos to their friends and other loved ones. This means that every viewer has the potential to market your video to a number of people that grows exponentially.
The Power of the New Feature: Instant Sharing
YouTube has recently placed new "share" buttons for its videos, compatible for:
* MySpace * Facebook * Twitter
This new feature allows people to share content to entire listings of people with just one click, making spreading the word that much easier. This means that even a few people can provide you with the explosive marketing burst you need. And again, remember that all this is possible with just one well placed click. There has never been this much power at the hands of viewers, visitors and loyal patients. Marketing chiropractic with video has never been this viral.
Think, now, of the possibilities for you and your business.
About the Author:
Resource for this Article: Want to watch a video tutorial that provides a visual walk-through of how this marketing chiropractic strategy works? It is very helpful on this topic to "see it" in action. Go watch the video training here: http://www.practicebuildingcenter.com/public/690.cfm Good luck in your marketing chiropractic endeavors. -- Ben Cummings
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