P.S. Have you ever noticed that every sales letter ends with a P.S.? It's true. And there's good reason why.
Now look at your latest postcard mailing. Did you include a P.S. on yours? If you didn't, here's a quick test. Send out the next postcard, identical in every way to the last, with one simple change. Include a simple P.S. at the end.
What should you say? What's the one message you want to leave imprinted vividly on your reader's mind. Put it down. Make that your P.S. It may be re-emphasizing your telephone number, it may be telling your reader about your incredible and generous offer again. It could be just about anything that you believe will persuade them to pick up that phone, call you and use your services.
Why is the P.S. such a fundamental fixture in the copywriting world? Simply because it works, it is also pure and simple. Statistics show that after the headline of your copy, your reader will immediately turn to see who has sent the mailing. And in the process, the reader then reads the P.S. This means that if you don't use a P.S. you're missing out on a vital selling opportunity.
Therefore, not having a P.S. in your real estate direct marketing materials is like not having a business card. You are making a decision, not to take advantage of all the marketing opportunities that are open to you.
So what is the secret in making your P.S. really work?
First, make sure that your P.S. has an interesting and appealing introduction. Your prospects would normally read the headline of your P.S. first. You must grab their attention at once so they will continue reading the content of your P.S.
You may have noticed that some copywriters load the end of the letter not with just one of these messages but several. It's almost as if you're reading an entire recap of the letter. Don't make this mistake. It just defeats the purpose of a short, sweet teaser.
Just as you spend a good deal of time perfecting the headline of your mailing, you need to spend some time, effort and thought, deciding what your P.S. message says. While it can be anything you deem appropriate, urgent and necessary, you do need to say it with flare. So don't hurriedly write this.
Other real estate marketing investors find it effective as well to write the headline first in their copy, followed by the P.S., then putting the main content of your offer at the last part. This is another way of making your real estate marketing postcard more appealing to your prospects.
Now look at your latest postcard mailing. Did you include a P.S. on yours? If you didn't, here's a quick test. Send out the next postcard, identical in every way to the last, with one simple change. Include a simple P.S. at the end.
What should you say? What's the one message you want to leave imprinted vividly on your reader's mind. Put it down. Make that your P.S. It may be re-emphasizing your telephone number, it may be telling your reader about your incredible and generous offer again. It could be just about anything that you believe will persuade them to pick up that phone, call you and use your services.
Why is the P.S. such a fundamental fixture in the copywriting world? Simply because it works, it is also pure and simple. Statistics show that after the headline of your copy, your reader will immediately turn to see who has sent the mailing. And in the process, the reader then reads the P.S. This means that if you don't use a P.S. you're missing out on a vital selling opportunity.
Therefore, not having a P.S. in your real estate direct marketing materials is like not having a business card. You are making a decision, not to take advantage of all the marketing opportunities that are open to you.
So what is the secret in making your P.S. really work?
First, make sure that your P.S. has an interesting and appealing introduction. Your prospects would normally read the headline of your P.S. first. You must grab their attention at once so they will continue reading the content of your P.S.
You may have noticed that some copywriters load the end of the letter not with just one of these messages but several. It's almost as if you're reading an entire recap of the letter. Don't make this mistake. It just defeats the purpose of a short, sweet teaser.
Just as you spend a good deal of time perfecting the headline of your mailing, you need to spend some time, effort and thought, deciding what your P.S. message says. While it can be anything you deem appropriate, urgent and necessary, you do need to say it with flare. So don't hurriedly write this.
Other real estate marketing investors find it effective as well to write the headline first in their copy, followed by the P.S., then putting the main content of your offer at the last part. This is another way of making your real estate marketing postcard more appealing to your prospects.
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