If you are like most people, you may have limited experience and knowledge when starting your own network marketing business or taking on a home online business opportunity using internet marketing. As you set up your business and apply your first internet marketing strategies you can make a few mistakes that could not only cost you money but also cost you motivation and confidence in building your successful home based business.
One of those mistakes is using pay per click marketing without adequate knowledge.
I'm not saying that you should become a theoretical pro before you start marketing your business, but you must learn as much as you can as early as you can. When you start marketing for your online home business opportunity, you are likely to use pay per click marketing as it is a very efficient strategy to bring traffic immediately. The problem is that the less you know and apply the right tactics with pay per click marketing, the more it will cost you! Amateur pay per click marketing can be very damaging to your finances in 3 different ways:
1. It will cost you more to be placed in a good position on the search engines 2. You may receive a lot of traffic, but only poor quality leads (quantity vs. quality), which does not facilitate the growth of your online home business opportunity; 3. Your ads may be performing poorly, and therefore you may have no traffic, no leads, and no income as a result.
I was really pleased when at first I saw how many people were driven to my ads and my website: I was getting great click through rates, my ads were performing well, and many people were even taking the next step on my website and entering their details. BUT, I realised after an expensive month generating more than 1000 clicks and more than 100 leads that I was speaking to the wrong people. Sure, people were interested in learning more about my home online business opportunity, products and opportunity, but where were all the seriously determined entrepreneur-minded people I was truly looking for? I did get a few great leads out of these numbers, but the truth is, it cost me a lot more time, money and energy than it should have, and in the process the people I was really looking for probably didn't even see my ads.
There are plenty of resources to help you learn how to use pay per click marketing effectively, how to improve your website ranking, and how to reach the right audience and get quality leads. The bottom line is, the less you learn about those principles and techniques, the more it will cost you and the less you will grow your home business opportunity online.
Here are my recommendations for tackling pay per click marketing when you are starting out in internet or network marketing and building a successful home business online:
1. Learn the basics on pay per click marketing - this is a must! Perry Marshall has a 'Definitive Guide To Google Adwords' which is easy to understand yet comprehensive, and will help you set up your ads and analyse your results.
2. Learn the basics on how websites are picked up and ranked by search engines, so that you understand how to create an effective title, description, keywords, content and links for your own website and to invite visitors to view your home online business opportunity.
3. Continue learning step by step and applying new tactics to always perfect the online marketing of your home business opportunity. Again, get the basics before you do anything (it may be worth studying another week or two before you start to advertise), and then get into the more sophisticated stuff. Never leave your active campaigns fixed or worse, unattended. Test your ads and always analyse your results so that you can improve them. The internet is constantly changing and what works today may not work next month.
4. Define your target audience. Design your ads to talk to them. Ask yourself if your ads could be misinterpreted, unclear or misleading - this is how you get the wrong people to click on your ads (and pay for it). Also make sure that the content on your website targets the right people; even though you have already paid for a click, you still don't want to waste your time calling the wrong prospects. Basically, use the content on your website to help people pre-qualify themselves for your opportunity and online home business before signing up.
5. Record and analyse statistics on your leads. How many were not actually looking for your type of product or business? How many were not serious candidates for your opportunity and online home business? How many quality leads resulted from your efforts and investment? How much did each lead cost you? Find out what works and what doesn't work and change your marketing strategies accordingly.
6. Accept that less traffic (especially the paid one) can be a good thing for your online home business. You don't want to spend money on bad leads. Quality brings better results and is more cost-effective than quantity. Hit and miss can be an expensive approach.
7. Until you have sufficient knowledge to create campaigns that generate quality leads for yourself, consider using the services of an expert marketer. For example, you may be able to join a marketing cooperative within your company. However, be cautious about purchasing leads from a third party, as you may not know the origin, nature or quality of those leads and their suitability for your home online business opportunity.
One of those mistakes is using pay per click marketing without adequate knowledge.
I'm not saying that you should become a theoretical pro before you start marketing your business, but you must learn as much as you can as early as you can. When you start marketing for your online home business opportunity, you are likely to use pay per click marketing as it is a very efficient strategy to bring traffic immediately. The problem is that the less you know and apply the right tactics with pay per click marketing, the more it will cost you! Amateur pay per click marketing can be very damaging to your finances in 3 different ways:
1. It will cost you more to be placed in a good position on the search engines 2. You may receive a lot of traffic, but only poor quality leads (quantity vs. quality), which does not facilitate the growth of your online home business opportunity; 3. Your ads may be performing poorly, and therefore you may have no traffic, no leads, and no income as a result.
I was really pleased when at first I saw how many people were driven to my ads and my website: I was getting great click through rates, my ads were performing well, and many people were even taking the next step on my website and entering their details. BUT, I realised after an expensive month generating more than 1000 clicks and more than 100 leads that I was speaking to the wrong people. Sure, people were interested in learning more about my home online business opportunity, products and opportunity, but where were all the seriously determined entrepreneur-minded people I was truly looking for? I did get a few great leads out of these numbers, but the truth is, it cost me a lot more time, money and energy than it should have, and in the process the people I was really looking for probably didn't even see my ads.
There are plenty of resources to help you learn how to use pay per click marketing effectively, how to improve your website ranking, and how to reach the right audience and get quality leads. The bottom line is, the less you learn about those principles and techniques, the more it will cost you and the less you will grow your home business opportunity online.
Here are my recommendations for tackling pay per click marketing when you are starting out in internet or network marketing and building a successful home business online:
1. Learn the basics on pay per click marketing - this is a must! Perry Marshall has a 'Definitive Guide To Google Adwords' which is easy to understand yet comprehensive, and will help you set up your ads and analyse your results.
2. Learn the basics on how websites are picked up and ranked by search engines, so that you understand how to create an effective title, description, keywords, content and links for your own website and to invite visitors to view your home online business opportunity.
3. Continue learning step by step and applying new tactics to always perfect the online marketing of your home business opportunity. Again, get the basics before you do anything (it may be worth studying another week or two before you start to advertise), and then get into the more sophisticated stuff. Never leave your active campaigns fixed or worse, unattended. Test your ads and always analyse your results so that you can improve them. The internet is constantly changing and what works today may not work next month.
4. Define your target audience. Design your ads to talk to them. Ask yourself if your ads could be misinterpreted, unclear or misleading - this is how you get the wrong people to click on your ads (and pay for it). Also make sure that the content on your website targets the right people; even though you have already paid for a click, you still don't want to waste your time calling the wrong prospects. Basically, use the content on your website to help people pre-qualify themselves for your opportunity and online home business before signing up.
5. Record and analyse statistics on your leads. How many were not actually looking for your type of product or business? How many were not serious candidates for your opportunity and online home business? How many quality leads resulted from your efforts and investment? How much did each lead cost you? Find out what works and what doesn't work and change your marketing strategies accordingly.
6. Accept that less traffic (especially the paid one) can be a good thing for your online home business. You don't want to spend money on bad leads. Quality brings better results and is more cost-effective than quantity. Hit and miss can be an expensive approach.
7. Until you have sufficient knowledge to create campaigns that generate quality leads for yourself, consider using the services of an expert marketer. For example, you may be able to join a marketing cooperative within your company. However, be cautious about purchasing leads from a third party, as you may not know the origin, nature or quality of those leads and their suitability for your home online business opportunity.
About the Author:
Justine Simard helps others build a Home Online Business Opportunity with a true path to financial freedom and personal growth. Start your own business and be guided by a group of successful entrepreneurs in learning and applying all strategies to run a profitable home based business.
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