By Stephen Beck

This article is a continuation of a series of articles I have been doing featuring webinars. Webinars are my favorite technique in making money online for numerous reasons. Here are a few more great reasons why I believe webinars are the future, not just for home internet businesses such as my own, but for just about every kind of business model.

1. More control over interaction

Webinars offer a great deal more control than the traditional teleseminar. When I used to run teleseminars, I would get to a point in my presentation and then offer the chance for listeners to ask questions. Then I would un-mute everybody and if I had more than 100 or 200 people on the call, all you could hear would be inaudible noise. You could hear all the reverberation, all the feedback. One time, a man was not listening when I said that I was going to un-mute everyone and when he was un-muted, he was shouting at his wife. So all of us who were on the call heard this guy yell at his wife and he did not even know it.

So I would rather avoid all of that, and have control over all of the interaction. I can answer all the questions of my listeners without having to un-mute everybody. With webinars, I do not hear all that feedback, hear dogs barking, and people screaming and all kinds of stuff. So you just have a lot more control over the interaction with a webinar.

2. Your listeners to do not incur long distance charge

This is a great benefit. Teleseminars often have long distance charges, especially if you are dialing in from a country other than the one the conference bridge is located in. On my webinar service we have participants all over the world. As long as they have an internet connection they can join my teleseminar without needing any special equipment. This also comes in handy at the end of the call because I do not have to worry about price sensitivity to my sales pitch due to the costs associated with getting on the call.

3. Send people directly to your website

When making a sale you want as few barriers to making the buying decision as possible. A webinar allows you to send the participants directly to the website where they can place an order. This is unlike a teleseminar, where the participants have to disconnect from the phone, go to their computer and go to the website. This is a lot of steps before the sale is made. Any distraction to this process and the sale is lost. You do not have these distractions with a webinar service. The participants are online already. They are connected already. You just bring up the link to your website. Even offline businesses can do this. If you offer a professional service, instead of your sales page, you will send them to a page where they can book an appointment.

So what is the bottom line? The bottom line is if you are in business you should be using webinars. Every business these days has the ability to utilize a webinar service.

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