"This article is about blah, blah, blah...ZZZZZZ" This is how most Article Descriptions begin, by putting the reader to sleep with just another boring description of an article. The good news is that after reading this article, you will no longer have to write boring sleep-inducing descriptions.
I'm going to show you how to create prospect pulling descriptions that compel the prospective reader to dive into your article. And in just a minute I'm going to show you how to repurpose your description to drive an enormous amount of traffic to your articles. But first I'm going to give you a works-every-time formula for the description of your article.
Two Article Description Examples Most descriptions of articles really are about as boring as the example I gave at the beginning of this article. And I really could give you a boring description. For example, let's look at two different descriptions of this article:
Description 1 - This article is about how to write article descriptions that are not boring. Description 2 - Do you know how most marketers mess up their article description and turn them into a horrible mess? Read on to discover a works-every-time formula for creating article descriptions that pull in the prospects. Now which one would you want to read?
Your Article Description Formula Here's your formula - Ask a question, promise the answer. Simple as that, in just two steps: Ask a question related to either the pain/problem of your topic, or something your prospect really wants/needs to know. When you ask a question, you engage your prospect because they want to know the answer to the question. Example: "Do you know how most marketers mess up their article description and turn them into a horrible mess?" Promise the answer within the article body. Once you make this promise you must make sure you deliver on it. In other words, don't promise something that you cannot deliver or plan not to deliver on.
Create inbound links to search engines in your website. This will allow your prospects to read your articles when they are using search engines. Numerous inbound links will help increase viewership traffic to your website. Monitor viewership ratings regularly to find out if your marketing articles are getting people to buy what you are offering them.
I'm going to show you how to create prospect pulling descriptions that compel the prospective reader to dive into your article. And in just a minute I'm going to show you how to repurpose your description to drive an enormous amount of traffic to your articles. But first I'm going to give you a works-every-time formula for the description of your article.
Two Article Description Examples Most descriptions of articles really are about as boring as the example I gave at the beginning of this article. And I really could give you a boring description. For example, let's look at two different descriptions of this article:
Description 1 - This article is about how to write article descriptions that are not boring. Description 2 - Do you know how most marketers mess up their article description and turn them into a horrible mess? Read on to discover a works-every-time formula for creating article descriptions that pull in the prospects. Now which one would you want to read?
Your Article Description Formula Here's your formula - Ask a question, promise the answer. Simple as that, in just two steps: Ask a question related to either the pain/problem of your topic, or something your prospect really wants/needs to know. When you ask a question, you engage your prospect because they want to know the answer to the question. Example: "Do you know how most marketers mess up their article description and turn them into a horrible mess?" Promise the answer within the article body. Once you make this promise you must make sure you deliver on it. In other words, don't promise something that you cannot deliver or plan not to deliver on.
Create inbound links to search engines in your website. This will allow your prospects to read your articles when they are using search engines. Numerous inbound links will help increase viewership traffic to your website. Monitor viewership ratings regularly to find out if your marketing articles are getting people to buy what you are offering them.
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