Split testing is a unique type of testing carried out to improve the online businesses. Those who're not familiar with the term don't really understand its relevance with the online business, while those who know its power essentially take all the pain to carry out split testing to the maximum possible level.
Since the term split testing isn't so self-explanatory, let's try to analyze its actual meaning and relevance to the business with the help of a simple example. Considering that you own a local retail showroom that sells electronic items such as microwave ovens, you can adopt vivid kinds of sales and marketing strategies, such as impressing the customers with your live demo of the product, educating them about its benefits, and there are other venues to do the same.
However, the same concept doesn't apply to the sale of same oven online, as the ways in which, you interact with the customer greatly varies, and you might not be able to make use of your customer-interactions skills in an ecommerce shop. Therefore, when the discussion boils down to online activities, a completely new approach needs to be adopted for sure. There's no comparison between these two approaches of sales, so no split testing can be carried out on these two ways, but split testing can be done individually in both the ways to closely monitor the areas of improvements in both these approaches independently.
Sure thing, rewording the info about your product may be a good idea, but that may not be the only thing that you can really do. It is even possible to test the landing page of your website, check how the ads are doing, and tweak with other things to improve the overall effectiveness of your online marketing campaign. It could even mean that you check up the overall CPC of your advertising program, and dig into the details of the advertising campaign, which is performing at the best, and the one which is possibly performing a little lower.
Hence, you may carry out split testing on your Google AdWords advertising campaign, and check the conversion rates, by monitoring the difference in your best performing AdWords campaign and the rest. Even if you feel by changing the background colors, the font size or font family of the Ad URLs, the best performing ads have generated 1% higher profit, it could be worth your time, to incorporate these changes to the rest of the campaign.
This is the main point of performing split testing, and its mainly all about finding the small areas of improvisation in your business, to approach the ideal way to create a killer online store that generates massive level of revenues. Remember, there's no master recipe for a successful online campaign, it all differs with the minor tweaks that make a large difference.
The business that you do online either succeeds or fails miserably, based on the split test you take. Apart from the working and the results of its working, internet gives you very little information. By doing a split test effectively, the results can be effective. Your pages on the web will be more effective when you do your split test for what it is really intended for.
Since the term split testing isn't so self-explanatory, let's try to analyze its actual meaning and relevance to the business with the help of a simple example. Considering that you own a local retail showroom that sells electronic items such as microwave ovens, you can adopt vivid kinds of sales and marketing strategies, such as impressing the customers with your live demo of the product, educating them about its benefits, and there are other venues to do the same.
However, the same concept doesn't apply to the sale of same oven online, as the ways in which, you interact with the customer greatly varies, and you might not be able to make use of your customer-interactions skills in an ecommerce shop. Therefore, when the discussion boils down to online activities, a completely new approach needs to be adopted for sure. There's no comparison between these two approaches of sales, so no split testing can be carried out on these two ways, but split testing can be done individually in both the ways to closely monitor the areas of improvements in both these approaches independently.
Sure thing, rewording the info about your product may be a good idea, but that may not be the only thing that you can really do. It is even possible to test the landing page of your website, check how the ads are doing, and tweak with other things to improve the overall effectiveness of your online marketing campaign. It could even mean that you check up the overall CPC of your advertising program, and dig into the details of the advertising campaign, which is performing at the best, and the one which is possibly performing a little lower.
Hence, you may carry out split testing on your Google AdWords advertising campaign, and check the conversion rates, by monitoring the difference in your best performing AdWords campaign and the rest. Even if you feel by changing the background colors, the font size or font family of the Ad URLs, the best performing ads have generated 1% higher profit, it could be worth your time, to incorporate these changes to the rest of the campaign.
This is the main point of performing split testing, and its mainly all about finding the small areas of improvisation in your business, to approach the ideal way to create a killer online store that generates massive level of revenues. Remember, there's no master recipe for a successful online campaign, it all differs with the minor tweaks that make a large difference.
The business that you do online either succeeds or fails miserably, based on the split test you take. Apart from the working and the results of its working, internet gives you very little information. By doing a split test effectively, the results can be effective. Your pages on the web will be more effective when you do your split test for what it is really intended for.
About the Author:
Justin Harrison is an internationally recognised Internet Marketing expert who recently published a detailed guide on how to split test. For more information visit: http://www.splittestmasterguide.com
0 comments
Post a Comment