By Freya N Ford

Displaying an advert in your local store or perhaps offering a leaflet in your shop, is something that needs to be done right, if it's done at all. If you end up using the wrong display equipment, you can end up wasting your time. Finding the best leaflet holder for your advert will certainly help you to make sales or at least get your ad noticed.

A lot of the time, if you're not displaying your leaflet in your own premises, you won't have much control over what gets used to display it. However, if you're using a leaflet holder to display your leaflet in your own premises, such as a restaurant or a shop then you will need to know what's available.

Buying the correct leaflet holder is important to ensure that you get maximum exposure. You don't want anything too complicated. A simple and sleek design is the best option. This allows for the customer to see the ad only and not be looking at your "cool leaflet holder".

It's always best to opt for a clear design because otherwise the ad can be misleading. Consider all your options before you make a final decision. In terms of attracting the most customers, the best option is a leaflet holder that has space for a small ad on the side - this leads them to read the ad and then pick up the leaflet in order to read more.

You want to entice your customers to pick up the leaflet and if it's simply squeezed into a small holder - no one will pick it up to read more. However, if you have an eye catching ad on one side and then the leaflets are easy to access, you're more likely to see people picking it up.

It's amazing what a difference a leaflet holder can make and something that seems so simple can make a huge difference to the number of people who decide to take a leaflet. Just remember that you will need to be sure about your decision before you buy anything - don't rush it.

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