By James Yip

Offset printing is a popular form of printing services and it has been in use since the'th century. This printing technique uses a two tier method, which requires getting the imprint on a rubber plate from a lithographic press and then on to the printing material by transferring it from the rubber plate.

The prints from offset printing are of better quality than those from ordinary lithographic printing. And it's not hard to find a good offset printer around one's neighbourhood as a high quality printing company will always provide offset printing services these days.

Offset printing is usually pricier than digital printing services for lesser volumes and this is because it involves a lot of work even before the initial sheet of paper is printed. But, if you are placing a large order, in that case offset printing is the most suitable option as it is highly inexpensive in such a scenario. The benefit of offset printing is the low running expense which more than compensates for the higher set up costs incurred at the beginning. As a result, it makes perfect sense to opt for offset printing in case of high volumes as it's more cost effective.

When deciding on an offset printing company there are some additional points to keep in mind. Offset printing extends a lot of choices that can leave a layman totally puzzled as this technology differs a lot from the much simpler digital printing. Technical support is a must to guide you with the technical specifications of offset printing. So the printing company that you choose to work with should be able to extend such support.

Other printing services such as offering design services for your print need, and providing you a sample print before large scale printing should also be sought from the selected printing organisation. The last but perhaps the most important thing to consider when using a printing company on a continuous basis is the rates that they offer. The rates should be competitive and should allow you to avail their printing services on a long term basis.

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