With a trademark your product is given an exclusive presence in the market, which helps customers to recognize it easily. It is an excellent way to make people conscious of the source of a product and it becomes quite important for established brands that are popular in the market. Trademarks are safeguarded by a judicial framework so that unscrupulous elements cannot misuse your brand.
If you are the sole owner of a company, a trademark may be essential to make sure that these problems do not arise with your products or services. However, many people have no clue about how to get a trademark. While getting your trademark, it is important to remember the following things.
Firstly, you must know that trademarks need to be registered to make them legally enforceable. Moreover, generic names are usually not accepted for registration as trademarks as they signify a category of goods rather than a specific product.
You must also make sure that no other company has a similar trademark as you want to register before you apply for your own mark. A simple way to achieve this would be to use a good online search engine and enter the description or words which you want to use and perform a search for similar or identical trademarks. If one exists already then you must use something else that stands out as unique.
However, even if you have come up with the ideal, unique trademark and even registered it successfully, you can't just leave it at that. You need to keep an eye out for others who may be copying or misusing your mark with their own products. In such a case you can first issue a warning to the individual making use of your trademark and if that fails then resort to legal action to enforce your exclusive right over the trademark.
It is also essential to remember that a trademark must be renewed periodically to keep it in use because only then can you move court against infringers.
If you are the sole owner of a company, a trademark may be essential to make sure that these problems do not arise with your products or services. However, many people have no clue about how to get a trademark. While getting your trademark, it is important to remember the following things.
Firstly, you must know that trademarks need to be registered to make them legally enforceable. Moreover, generic names are usually not accepted for registration as trademarks as they signify a category of goods rather than a specific product.
You must also make sure that no other company has a similar trademark as you want to register before you apply for your own mark. A simple way to achieve this would be to use a good online search engine and enter the description or words which you want to use and perform a search for similar or identical trademarks. If one exists already then you must use something else that stands out as unique.
However, even if you have come up with the ideal, unique trademark and even registered it successfully, you can't just leave it at that. You need to keep an eye out for others who may be copying or misusing your mark with their own products. In such a case you can first issue a warning to the individual making use of your trademark and if that fails then resort to legal action to enforce your exclusive right over the trademark.
It is also essential to remember that a trademark must be renewed periodically to keep it in use because only then can you move court against infringers.
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