The continuous mission for every restaurant owner, even successful ones, is to increase restaurant sales. With so many dining establishments vying for a customers business, effective marketing measures are key ingredients for attracting customer attention, establishing your restaurants identity and enhancing customer loyalty.
If you are consistent in providing a great experience, good atmosphere, quality food and excellent customer service, you will find that word of mouth goes a long way in your efforts to increase restaurant sales. Be careful, as if a client has a bad experience, the bad review will often travel faster than a good review.
Independent restaurant owners have the option of being very flexible, giving them an advantage over restaurants which are owned by a well-known chain, and rely on a corporate formula to increase restaurant sales. It is very important to get to know your customers. Many groups of friends or acquaintances often opt to dine at one particular restaurant, as they are very happy with their service. Often the owner greets them by name, knows what they prefer to eat and drink and is often aware of things which are affecting their personal lives. This goes a long way to build customer retention.
Without a doubt, rewarding repeat customers can lead to increased profits. If you know a customer has referred others to your restaurant or consistently brings in a group of business associates, consider giving a gift certificate for a complimentary dinner or providing a free appetizer or bottle of wine for the table. This is a great sales tactic to motivate your good customers to bring in business to your restaurant.
The restaurant staff is an important part of an owner's initiative to increase restaurant sales. Up-selling is an important part of the job, in addition to providing great service. Rather than just asking what they might want to eat or drink, the staff member should mention personal recommendations and house specialties. He or she should also promote higher-priced dishes with enticing reasons to accompany!
A restaurant owner must have a comprehensive marketing and advertising plan. This is essential to grow and maintain a restaurant. Whilst your advertising must give the restaurant a unique selling proposition, your marketing must reach out into the community as well. Membership of trade groups, networking and chambers of commerce is important and you should attend community events and be charitable. More visibility equals more potential for sales.
Using the Internet to increase profitability is a must. Your restaurants website should be as interactive as possible, allowing people to make reservations, see current specials and easily get directions. Have a presence on social media sites, like Twitter, Facebook and LinkedIn.
Incentives take on many forms, but all have shown to increase restaurant sales. Some examples of common incentives are discounts, coupons, punch cards, customer loyalty programs, business card drawings, promotions and special events. You might want to try a combination of incentives to enhance business.
If you are consistent in providing a great experience, good atmosphere, quality food and excellent customer service, you will find that word of mouth goes a long way in your efforts to increase restaurant sales. Be careful, as if a client has a bad experience, the bad review will often travel faster than a good review.
Independent restaurant owners have the option of being very flexible, giving them an advantage over restaurants which are owned by a well-known chain, and rely on a corporate formula to increase restaurant sales. It is very important to get to know your customers. Many groups of friends or acquaintances often opt to dine at one particular restaurant, as they are very happy with their service. Often the owner greets them by name, knows what they prefer to eat and drink and is often aware of things which are affecting their personal lives. This goes a long way to build customer retention.
Without a doubt, rewarding repeat customers can lead to increased profits. If you know a customer has referred others to your restaurant or consistently brings in a group of business associates, consider giving a gift certificate for a complimentary dinner or providing a free appetizer or bottle of wine for the table. This is a great sales tactic to motivate your good customers to bring in business to your restaurant.
The restaurant staff is an important part of an owner's initiative to increase restaurant sales. Up-selling is an important part of the job, in addition to providing great service. Rather than just asking what they might want to eat or drink, the staff member should mention personal recommendations and house specialties. He or she should also promote higher-priced dishes with enticing reasons to accompany!
A restaurant owner must have a comprehensive marketing and advertising plan. This is essential to grow and maintain a restaurant. Whilst your advertising must give the restaurant a unique selling proposition, your marketing must reach out into the community as well. Membership of trade groups, networking and chambers of commerce is important and you should attend community events and be charitable. More visibility equals more potential for sales.
Using the Internet to increase profitability is a must. Your restaurants website should be as interactive as possible, allowing people to make reservations, see current specials and easily get directions. Have a presence on social media sites, like Twitter, Facebook and LinkedIn.
Incentives take on many forms, but all have shown to increase restaurant sales. Some examples of common incentives are discounts, coupons, punch cards, customer loyalty programs, business card drawings, promotions and special events. You might want to try a combination of incentives to enhance business.
About the Author:
Jose L Riesco brought top proven marketing practices to the restaurant industry, making a unique contribution to this business by creating a unique client-focused Strategy. You can find more by visiting his web site: Restaurant Marketing Strategies
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