Microsoft's Bill Gates once wrote that "content is king," and he has been quoted relentlessly ever since. It is certainly true that articles represent the bedrock of the Internet, as people turn in increasing numbers to the Web for answers to their questions.
When considering article writing techniques, always remember that the article in its finished form must be "readable." In other words, it must make sense, not be artificially contrived, not contain an excess number of keywords and should leave the reader satisfied that he or she has actually learned something new!
There are a large variety of different article writing techniques and it is largely a matter of choice. The author could opt to write a "how-to" style, a "top 10" approach, compose a piece around a bulleted list or write a straightforward article.
Google and the other search engines make no secret about the fact that they place great value on well composed content. When they electronically analyze a piece, they use a process called latent semantic indexing to check whether the article itself relates to the title. There should be a variety of secondary keywords contained within and the search engine will use its vast database to check for their presence. if these words are not present, the article will be marked down.
Fundamentally, an article should consist of 5 to 8 paragraphs and be about 500 words long. This is a standard format for articles found throughout the Internet. When composing an article, the lead paragraph should give the reader an idea of the overall content, the following 3 to 5 paragraphs should enlarge on a particular point -- one point per paragraph - and the closing paragraph should sum up the entire piece.
Different authors have different article writing techniques but all should follow good practice. Content should not represent a pure "salesy" approach, even though it can be argued that the majority of websites have an ultimate commercial purpose. There is always a time and place for an appropriate pitch and competent writers will focus on good service first and foremost.
When looking at structure from an SEO perspective, remember that secondary, LSI -- type keywords must back up your prime words. Content experts will not need to worry about this element, as they will naturally form an article containing such content.
As we go forward, quality content will be scored ever more highly by the search engines. Webmasters who are content only with optimization and pay scant regard to quality will be penalized. There will surely be a sharp focus on article writing techniques as the demand for high-quality content increases.
When considering article writing techniques, always remember that the article in its finished form must be "readable." In other words, it must make sense, not be artificially contrived, not contain an excess number of keywords and should leave the reader satisfied that he or she has actually learned something new!
There are a large variety of different article writing techniques and it is largely a matter of choice. The author could opt to write a "how-to" style, a "top 10" approach, compose a piece around a bulleted list or write a straightforward article.
Google and the other search engines make no secret about the fact that they place great value on well composed content. When they electronically analyze a piece, they use a process called latent semantic indexing to check whether the article itself relates to the title. There should be a variety of secondary keywords contained within and the search engine will use its vast database to check for their presence. if these words are not present, the article will be marked down.
Fundamentally, an article should consist of 5 to 8 paragraphs and be about 500 words long. This is a standard format for articles found throughout the Internet. When composing an article, the lead paragraph should give the reader an idea of the overall content, the following 3 to 5 paragraphs should enlarge on a particular point -- one point per paragraph - and the closing paragraph should sum up the entire piece.
Different authors have different article writing techniques but all should follow good practice. Content should not represent a pure "salesy" approach, even though it can be argued that the majority of websites have an ultimate commercial purpose. There is always a time and place for an appropriate pitch and competent writers will focus on good service first and foremost.
When looking at structure from an SEO perspective, remember that secondary, LSI -- type keywords must back up your prime words. Content experts will not need to worry about this element, as they will naturally form an article containing such content.
As we go forward, quality content will be scored ever more highly by the search engines. Webmasters who are content only with optimization and pay scant regard to quality will be penalized. There will surely be a sharp focus on article writing techniques as the demand for high-quality content increases.
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