It could very well be depressing at times to find out that your website is still nowhere to be found on the search result pages despite trying to put strong effort at optimizing your website well for the search engines. You may have been reading a lot of materials lately, both physical books and ebooks at the same time and yet your face continues to do nothing but frown each time you check at the progress of your site's search rankings. The big question now is, just what could be preventing your website from getting up there on top of the search engine pages?
Of course there are several factors to consider when optimizing a website to rank well on the search results. But do you know that there are some very common mistakes most website owners are doing without even being aware of? Here are some of those major mistakes:
Leaving out the webpage title tag blank
Just think of any book written on a certain topic, you will determine what it's all about by reading at its title and you will determine the topics included in every page inside it through their respective titles as well. You may have a bookshelf at home, if you are a pretty organized individual, then most probably you would like to arrange your books based on their respective subjects. This way you can find a particular book fast every time you go looking for it. You can relate the same idea with search engine pages. Search engines pay extra full attention to your website's title tags. They depend so much on the title tags to have an initial assessment on what your website is really about. So it is very important to put your keywords in your title tags.
Heavy graphics and flashy website designs
No one can deny the fact that people are initially impressed with looks. No matter what subject we talk about, when it comes to making impressions, looks always come first. Whether it be for people or things, one will always judge initially based on what he or she sees. But then of course, as the saying goes - "don't judge a book by its cover". This is particularly true when judging the value of a certain website. You can't tell a website's value based on its design. For search engines, the looks of your website always come last. The engines determine your site's value through its content. And based on what is in your content, they get the idea which keywords should your website be ranking for. If your website is purely made of heavy graphical designs with very little relevant content in it, then don't expect the search engines to even get a good idea on which keyword rankings should your site belong with.
Lack of keyword focus on the site content
Remember, search engines rely heavily on the text they find on your webpages. Imagine yourself attending a seminar on a particular topic, don't you actually expect the speaker to focus entirely on whatever is the subject at hand? Of course, you want the talk to be directly connected to whatever the topic is. That concept applies to search engines as well, they will be able to determine on which category to regard your website about, based on what is in your content. If your content is something that talks about almost everything under the sun, then the search engines may not have a strong basis of what your website is all about. Don't be surprised if you find your website ranking for the keyword "movie" when you built your site supposedly about "dogs". Most probably you may have focused your writings to movies rather than dogs. Unless you're targeting for the keyword phrase "dogs go to heaven movie" of course.
Of course there are several factors to consider when optimizing a website to rank well on the search results. But do you know that there are some very common mistakes most website owners are doing without even being aware of? Here are some of those major mistakes:
Leaving out the webpage title tag blank
Just think of any book written on a certain topic, you will determine what it's all about by reading at its title and you will determine the topics included in every page inside it through their respective titles as well. You may have a bookshelf at home, if you are a pretty organized individual, then most probably you would like to arrange your books based on their respective subjects. This way you can find a particular book fast every time you go looking for it. You can relate the same idea with search engine pages. Search engines pay extra full attention to your website's title tags. They depend so much on the title tags to have an initial assessment on what your website is really about. So it is very important to put your keywords in your title tags.
Heavy graphics and flashy website designs
No one can deny the fact that people are initially impressed with looks. No matter what subject we talk about, when it comes to making impressions, looks always come first. Whether it be for people or things, one will always judge initially based on what he or she sees. But then of course, as the saying goes - "don't judge a book by its cover". This is particularly true when judging the value of a certain website. You can't tell a website's value based on its design. For search engines, the looks of your website always come last. The engines determine your site's value through its content. And based on what is in your content, they get the idea which keywords should your website be ranking for. If your website is purely made of heavy graphical designs with very little relevant content in it, then don't expect the search engines to even get a good idea on which keyword rankings should your site belong with.
Lack of keyword focus on the site content
Remember, search engines rely heavily on the text they find on your webpages. Imagine yourself attending a seminar on a particular topic, don't you actually expect the speaker to focus entirely on whatever is the subject at hand? Of course, you want the talk to be directly connected to whatever the topic is. That concept applies to search engines as well, they will be able to determine on which category to regard your website about, based on what is in your content. If your content is something that talks about almost everything under the sun, then the search engines may not have a strong basis of what your website is all about. Don't be surprised if you find your website ranking for the keyword "movie" when you built your site supposedly about "dogs". Most probably you may have focused your writings to movies rather than dogs. Unless you're targeting for the keyword phrase "dogs go to heaven movie" of course.
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