By Anne Torres

When a business owner plans to put up a website, it should be automatic that search engines will have to be considered in order to ensure its maximum visibility. But while everybody in the development team can aim for creating the best design for the site, there is a tendency to overlook search engine friendliness as a key component of effective web design. A designer may come up with a good layout and general content presentation and good navigational structure, but one thing that must never be neglected is to make sure that the site has all the opportunity it can get to be able to land in search results with a good ranking.

Although web design is one thing and site optimization is another, they can be incorporated into each other in developing a site so that it actually gets to enjoy the best of both worlds. The first thing that will be important in terms of site optimization is, of course, creating content that will get it noticed by search spiders.

Meta tags are absolutely the most important to focus on. Web page titles must bear relevant keywords and meta tags for the content must likewise be keyword-rich but definitely not stuffed or the whole site could simply be banned by the search engines. These things are crucial in the chances that a page could or could not be picked up by the search spiders and this will, of course, affect whether or not search results relevant to the site will be promising.

While there could be many different styles and approaches to creating the best web designs, it is important to keep the site focused on a specific center of information. This means that if a businessman has different businesses, it will be wise to create a separate website for each. When there's too many things in one , this becomes a disadvantage in terms of its being indexed by the search engines.

Spiders generally work by picking up keywords in order to come up with a gist of what the site's content is all about. With this gist, a search engine is able to detect if this site must be displayed on the results each time an Internet user makes a relevant search. When a site has too much areas of information in it which aren't even related to each other, there is practically a very slim chance, if any at all, that it will turn up in search results.

Ease of navigation is completely a key component of a good web design but may not necessarily affect a site's search rankings. Still, for the satisfaction of site visitors who will be the final arbiters of site performance, it will constantly be ensured due to its great value

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