By Carla Carl

For those internet marketers, the landing page design is very important and a must to have in their business. It?s because it help them sell products, and build list of customers. At the same time it helps in growing a business from the ground up and drives closer to success. But unfortunately, there are still some landing page that failed, maybe because of their badly design.

Well, thankfully there are several tips that even newbie can use to make your landing pages work. But before we proceed to the guidelines, we should know first, what are the characteristics of a good landing page design? Basically, all good landing pages must inform the visitors of what they need to do to get it. Your landing page must match your visitors? needs. If your visitor thinks that they are in a wrong page, well, definitely, they will immediately click the back button, and at that point in time, you lose one client.

To avoid those circumstances, here are some tips you can keep upon creating a landing page design. First you need to make your landing page simple and clean. Don?t put too much color. Two to three colors are enough to design your page. You can use any font you want, but research tells that Arial, Helvetica and Geneva are the best font to use. You should also keep it short, so that your visitors will not be bored reading your page.

Make a positive first impression. Make your landing page attractive to the visitors. You must get their attention in the first 5 seconds. Keeping it short will allow your visitor to allot time to read your page and get some information they needed.

Assure your visitors that they have come to the right place. Your headline and ads must match and related. If not, no doubt that your visitor will click the back button and leave your page. They should get what they need.

Avoid asking too much information from your visitors. Asking them a lot of information might scare them and leave your page. A name and a valid email address is enough. Also avoid flowery word in your landing page.

Finally, assure the confidentiality of your visitors? information. Your visitors are confident that you will keep their information privately. The moment they fill-up your form, they already gave you their trust, so never break it.

Make you landing page design the best that it can be. Keep these simple guidelines, and use your creativity in designing your landing page design.

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