Search engine advertising is one of those paid advertising forms that seems to escape all too many internet marketers. No matter what size your business is or who your product appeals to, there's a place for you in search engine marketing and it's always something that could help your profits and margins. Whether you're an online marketer or an mega successful online entrepreneur, familiarity with Google AdWords is something that you can not afford to be without. With that in mind, here are the five most important tips for Google AdWords success:
#1 Select keywords that reflects your business
When picking keywords to run your AdWords campaign, make sure that they both attract a large number of searches, and accurately reflect your business, because keywords often are very competitive. While choosing the correct keywords is a great way for determining who's going to see your ad, it's not always the best way to make sure your ad truly converts. You'll lose a large chunk of your potential customers, when you're missing either of those factors,
#2 - Before deciding on anything final, run micro-campaigns.
Converting prospective customers into buyers should be the first rule that any advertiser follows. Isn't that the key purpose of advertising? If your ads aren't doing that, you're defeating the purpose. Smart advertisers run a test of five, ten, or even twenty different ads and see which one results in the most page views and conversions. Then concentrate on that ad and refine it until its conversion rate makes it easily worth its cost 10 times over.
#3 - Non-converting ads have no place in your campaign. Get rid of them ASAP, if not sooner
No, you can't spend your way out of trouble. When your ads aren't working, lose them. Focus, focus, focus and simplify. When you're running 10 different ads and only three are bringing in any real conversions, lose any ones that aren't performing. Focus on refining what already works, not on repairing what's broken. As an online entrepreneur, you may not have the resources to run a massive campaign, so focus on the small ones that achieve the greatest results.
#4 - Do your research through running test ads.
You need to work out what's going to work online and what isn't. Run a preemptive Google AdWords campaign. Select five potential product names, or advertising tag lines so you can craft an ad campaign that will not only attract attention, but perform incredibly well and is highly optimized. Research and make sure that anything you run is backed up by some form of results, don't settle for betting with your ads.
#5 - Measure your Google AdWords campaigns with a cost-benefit analysis.
You need to take a step back and ask yourself if its really worth the trouble, to run ads that are converting, but not in massive quantities. Again, if your ads aren't profitable, get rid of them. Now, if they're only just breaking even, decide if they're worth the time investment, and if they're not, again, remove them. You'll be amazed how much even the smallest of ad campaigns can devour your time, so be sure to calculate opportunity cost when working out how well your ads are really doing.
#1 Select keywords that reflects your business
When picking keywords to run your AdWords campaign, make sure that they both attract a large number of searches, and accurately reflect your business, because keywords often are very competitive. While choosing the correct keywords is a great way for determining who's going to see your ad, it's not always the best way to make sure your ad truly converts. You'll lose a large chunk of your potential customers, when you're missing either of those factors,
#2 - Before deciding on anything final, run micro-campaigns.
Converting prospective customers into buyers should be the first rule that any advertiser follows. Isn't that the key purpose of advertising? If your ads aren't doing that, you're defeating the purpose. Smart advertisers run a test of five, ten, or even twenty different ads and see which one results in the most page views and conversions. Then concentrate on that ad and refine it until its conversion rate makes it easily worth its cost 10 times over.
#3 - Non-converting ads have no place in your campaign. Get rid of them ASAP, if not sooner
No, you can't spend your way out of trouble. When your ads aren't working, lose them. Focus, focus, focus and simplify. When you're running 10 different ads and only three are bringing in any real conversions, lose any ones that aren't performing. Focus on refining what already works, not on repairing what's broken. As an online entrepreneur, you may not have the resources to run a massive campaign, so focus on the small ones that achieve the greatest results.
#4 - Do your research through running test ads.
You need to work out what's going to work online and what isn't. Run a preemptive Google AdWords campaign. Select five potential product names, or advertising tag lines so you can craft an ad campaign that will not only attract attention, but perform incredibly well and is highly optimized. Research and make sure that anything you run is backed up by some form of results, don't settle for betting with your ads.
#5 - Measure your Google AdWords campaigns with a cost-benefit analysis.
You need to take a step back and ask yourself if its really worth the trouble, to run ads that are converting, but not in massive quantities. Again, if your ads aren't profitable, get rid of them. Now, if they're only just breaking even, decide if they're worth the time investment, and if they're not, again, remove them. You'll be amazed how much even the smallest of ad campaigns can devour your time, so be sure to calculate opportunity cost when working out how well your ads are really doing.
About the Author:
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