Promoting your restaurant is an ongoing process, if you stand still for too long, youll lose customers to other establishments in your local area. Most restaurant owners we work with tend to think that the only thing that reflects how busy their restaurant is, is how good their food is. Take it from us, this is not the case at all. Location, competition, local business and others all play a part in how busy your restaurant is. So, if you are serious about making a success of your restaurant business, then please take the time to read the article below.
Below are just a few of the most important things to consider when marketing your restaurant;
1. Take extra care of existing customers by keeping in touch via email marketing and handing out discount cards with their bill to encourage repeat business. Get to know them on first name terms for a more personal touch.
2. Generate bookings through other businesses in your area. Work closely with cinema, bowling and/or hotel venues near to your restaurant. Approach their marketing department with a view to offering joint promotions to potential customers.
3. Why your restaurant? Think about what makes your restaurant stand out from the rest and most importantly let your customers know!
4. Offer discounts in your off-peak periods. Getting diners through your doors at times when youre normally quiet will not only boost your takings but will also lead to repeat custom and great word of mouth advertising if your promotions are good enough.
5. A professional website is a must. A virtual shop window created to a high standard will enable prospective customers to view your restaurant, read your testimonials and encourage them to visit your restaurant or sign up for regular newsletters/offers. All types of media promotions including offline flyers etc should direct people to your website.
To promote business growth in both the short and long term it is important to get into a routine with your marketing and never forget that no matter how little time you feel you have to devote to your marketing, continuity is crucial.
Below are just a few of the most important things to consider when marketing your restaurant;
1. Take extra care of existing customers by keeping in touch via email marketing and handing out discount cards with their bill to encourage repeat business. Get to know them on first name terms for a more personal touch.
2. Generate bookings through other businesses in your area. Work closely with cinema, bowling and/or hotel venues near to your restaurant. Approach their marketing department with a view to offering joint promotions to potential customers.
3. Why your restaurant? Think about what makes your restaurant stand out from the rest and most importantly let your customers know!
4. Offer discounts in your off-peak periods. Getting diners through your doors at times when youre normally quiet will not only boost your takings but will also lead to repeat custom and great word of mouth advertising if your promotions are good enough.
5. A professional website is a must. A virtual shop window created to a high standard will enable prospective customers to view your restaurant, read your testimonials and encourage them to visit your restaurant or sign up for regular newsletters/offers. All types of media promotions including offline flyers etc should direct people to your website.
To promote business growth in both the short and long term it is important to get into a routine with your marketing and never forget that no matter how little time you feel you have to devote to your marketing, continuity is crucial.
About the Author:
Steve Mackie is the owner of Solutions 4 Impact Ltd, an innovative UK web design agency and marketing company founded in 2003, and are experts in marketing for restaurants. Visit the Uber Article Directory to get a totally unique version of this article for reprint.
0 comments
Post a Comment