Anyone who tells you that SEO is a science (and not an art) is definitely wrong. If SEO were a science, we would all be making thousands of dollars because many of us would have cracked the code on how to get those coveted rankings in Google.
SEO is mostly an art (even though some parts can be thought of as a science), because there are many ways to do it successfully, and the exact way of ranking high is often elusive. Here are some reasons why SEO is not a science:
1. No one knows what the secrets to doing SEO the right way is: No one knows what the secret sauce is. If you think there are people who know the exact way to rank high, you are wrong. The algorithm that Google uses changes many times a month, so trying to crack the code does not work.
2. Ranking high is a quality game: If ranking high was based on quantity, people would spend thousands of dollars trying to get crappy links (and many people still do that), just so they can beat their competition. Ranking high is really dependent on many things, but focusing on quality of inbound links makes a big difference.
3. Google is hard to make a fool of: There are many websites out here which are burnt by Google every month. Most of these websites either have very spammy content or simply try to spam their way into ranking high. Because Google can be quite difficult to fool, SEO is not a science, otherwise everyone would be fooling Google all the time.
4. Most people who take the wrong approach fail: There are thousands of SEO agencies selling links for 10 cents a piece from their own network of websites. What they do not know is that the links pass no link juice, because their Page Rank has been burnt to the ground. Anything which tries to relate SEO to a science fails miserably.
5. Ranking high mostly is not an easy task: If you can rank high easily, so can everyone else. This would totally defeat the purpose of having search engines. Therefore, steps have been taken to make sure people cannot game the search engines, which means that ranking high is not a science.
SEO is mostly an art (even though some parts can be thought of as a science), because there are many ways to do it successfully, and the exact way of ranking high is often elusive. Here are some reasons why SEO is not a science:
1. No one knows what the secrets to doing SEO the right way is: No one knows what the secret sauce is. If you think there are people who know the exact way to rank high, you are wrong. The algorithm that Google uses changes many times a month, so trying to crack the code does not work.
2. Ranking high is a quality game: If ranking high was based on quantity, people would spend thousands of dollars trying to get crappy links (and many people still do that), just so they can beat their competition. Ranking high is really dependent on many things, but focusing on quality of inbound links makes a big difference.
3. Google is hard to make a fool of: There are many websites out here which are burnt by Google every month. Most of these websites either have very spammy content or simply try to spam their way into ranking high. Because Google can be quite difficult to fool, SEO is not a science, otherwise everyone would be fooling Google all the time.
4. Most people who take the wrong approach fail: There are thousands of SEO agencies selling links for 10 cents a piece from their own network of websites. What they do not know is that the links pass no link juice, because their Page Rank has been burnt to the ground. Anything which tries to relate SEO to a science fails miserably.
5. Ranking high mostly is not an easy task: If you can rank high easily, so can everyone else. This would totally defeat the purpose of having search engines. Therefore, steps have been taken to make sure people cannot game the search engines, which means that ranking high is not a science.
About the Author:
Yasir Y Khan is the owner of Quantum SEO Labs and writes on many topics. Visit his masterpiece for more details!
0 comments
Post a Comment