By John Desmond

Formed in 1998 Clickbank has become the internet's leading affiliate network. Back then the dotcom boom was just beginning to take root as more and more individuals and businesses began to see the internet as a valuable resource and profiting increasing device. Since then the impact has been extraordinary. In certain instances some businesses are finding that they make more from online sales than any other means. In the fourth quarter of 2009 retail giant Amazon made a profit of $225m.

Many Clickbank users regularly make high six and seven figure from the website, with the most impressive and prolific marketers regularly pulling in hundreds of thousands of dollars in commission sales every month. Whether you're a small-time entrepreneur, casual internet marketer, or the next giant of the online marketing world, you're going to need to be involved with Clickbank to get your next big payout. These simple tips, tricks and tactics can push you down the road towards massive Clickbank earnings, and an internet marketing career and lifestyle that puts you in the drivers seat.

First of all, what is an affiliate marketer? Fundamentally it is someone who markets and sell a product on behalf of the company that produces it. Essentially an affiliate is an online version of this. They sign up to a company to promote their product and get commission for every product and/or service that they sell. It sounds simple enough and in a sense it is easy enough to become an affiliate but it takes more effort and know-how to become a success as an affiliate.

What is a micro-test? It's simply a small scale test period that shows you exactly how much your product can potentially earn for you. When promoting a product that you think could create a large amount of earnings, be sure to test for several different sales possibilities. A $10 investment in PPC advertising could massively increase the amount of conversions that your page creates. Test ad-less, ad-supported, and self-marketed pages and find out which metric is the most effective.

Whether you're selling e-Books or software, services or pre-made products, it's inevitable that you'll have some products that perform significantly better than others. Pure profit and earnings alone isn't a great way to measure this. Instead, you should focus on the 20% of your products and marketing materials that create the 80% of your conversions. Shed any excess fat, and ruthless optimise the most profitable and rapidly converting products.

If you're having poor conversions, it's highly likely that your marketing copy is letting you down. Don't settle for poor copy, instead focus on creating the best impression of your product for your visitors. Remember, these people want to buy your product, and the copy should guide them towards a purchase. When your copy is failing that objective, it needs to be optimised.

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