By Rob Cole

The processes that Internet marketing involves can seem impossible at times to get right and the stakes are high for failed attempts at search engine optimisation. With the prospect of being barred or sanctioned, the tight guidelines that are outlined by search engines for page ranks can mean marketers have to move carefully in order that traffic to a website is not compromised.

This article is going to focus on telling you more about a service which is called www.linkvana.com. Linkvana is a relatively new website that allows Internet marketers to save a lot of money by doing most of their Internet marketing requirements in one place. Due to the nature of what the service offers, the monthly fee can appear expensive at just shy of two hundred dollars a month. However, with the savings on offer, it is a fee that some businesspeople appear to be willing to take.

In short, Linkvana has a network of blogging websites that differ from being a year old to more than seven years old, a move which puts their sites in good favour of search engines like Google. If you have high-quality content that you want to plug as much as possible, the company puts little excerpts of this content onto its websites as related information. This in turn links the user and website visitor back to your website and earns you traffic and potential business.

The name of this process, link building, needs to be done carefully because of the protocols that have been set in place by the companies that own search engines. The point of this service is to ensure that a high profile is created for the website without the credibility of it being compromised.

If a website is penalised, it can result in the website's traffic plummeting, particularly if it is banned. The business that the website retrieves from this traffic could in addition go into a perpetual spiral. With Linkvana, the objective is to ensure that as much exposure is made without arousing suspicion or conducting illicit activity that Google is likely to detect - like the keyword phrases being plugged too much or an excessive amount of links being posted.

The guidelines that search engines like Google set out indicate that they want a few quality links built instead of a plethora of links that can be classified as spam. As much as you and your company's website may have good intentions, you can find that the algorithm thinks otherwise.

The claims that Linkvana make are relatively big. With some websites making attempts at offering similar services and failing or offering inefficient and more expensive services, the decision for Internet marketers can be tough at times as to whether to pay up for a costly by functional service or for a cheaper one that could result in a loss in business.

If you monitor your budget for Internet marketing techniques carefully, you could potentially see whether or not the services that come under Linkvana's remit are costing you more individually than a monthly subscription there would. Who knows - if Linkvana is the right service for you, the fee could mean savings for your business in these recessionary times around the world.

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