Are you frustrated because you spent a lot of money on SEO and creating a beautiful site, but are still not getting the customers you need? You may have spent hundreds or even thousands of dollars by now and are about to give up because you are just not getting the sales and conversions you are looking for. Did you know that the reason for this is that pictures and SEO alone do not sell? So what does? Words sell, and that is why you need to read this article and learn the principles of creating content that will convert.
The most essential thing in creating a content that can sell is to understand a human behavior. People are mostly driven by their emotions when it comes to making decisions on purchasing something. First of all, they want to know what benefit can they obtain by using the product and how can it solve their problem?
This means that for every action you ask someone to take, you have to sell them an emotional benefit instead of a feature. Dont tell people that your product is great, everyone says that. Instead, tell them what great things it is going to do for them and how it is going to make them feel.
Secondly, try to get into peoples mind when you write a copy. This means that as they are reading your work they should be able to hear the words spoken inside their mind. Avoid being formal and complicated when you write, your text should be more like a conversation, as people will more easily perceive the information in this way.
When you create your content, imagine yourself addressing to one person, not a large audience, just like if you were explaining your friend about your product or service. You are not selling them, but sharing your enthusiasm in a friendly atmosphere about what does your product do.
If you are having some trouble with this, call your best friend, tell them about your business and record the conversation. This will make the whole process much more easy for you.
If you put these principles into practice and avoid errors, you will be able to increase your conversions. Rewrite your copy as your skills develop and you feel its necessary, as it is the best way to become a great writer.
View writing as an ongoing process and soon you will not only be comfortable with it, but will see how positively it will result in your business.
The most essential thing in creating a content that can sell is to understand a human behavior. People are mostly driven by their emotions when it comes to making decisions on purchasing something. First of all, they want to know what benefit can they obtain by using the product and how can it solve their problem?
This means that for every action you ask someone to take, you have to sell them an emotional benefit instead of a feature. Dont tell people that your product is great, everyone says that. Instead, tell them what great things it is going to do for them and how it is going to make them feel.
Secondly, try to get into peoples mind when you write a copy. This means that as they are reading your work they should be able to hear the words spoken inside their mind. Avoid being formal and complicated when you write, your text should be more like a conversation, as people will more easily perceive the information in this way.
When you create your content, imagine yourself addressing to one person, not a large audience, just like if you were explaining your friend about your product or service. You are not selling them, but sharing your enthusiasm in a friendly atmosphere about what does your product do.
If you are having some trouble with this, call your best friend, tell them about your business and record the conversation. This will make the whole process much more easy for you.
If you put these principles into practice and avoid errors, you will be able to increase your conversions. Rewrite your copy as your skills develop and you feel its necessary, as it is the best way to become a great writer.
View writing as an ongoing process and soon you will not only be comfortable with it, but will see how positively it will result in your business.
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