By Mark Bradley

Every real estate professional is aware of the fact that it is very difficult and challenging to take on new prospects. Even if you are relatively new to the real estate industry, you must have heard from other established professionals about the challenges they have had to face. This is where web 2.0 and social marketing comes to the aid of each and every real estate professional. Statistics reveal that more than 90% of the total number of network marketers actually quit. On an average estimation they sponsor only three new people. Using web 2.0 and social marketing has made the situation better.

Web 2.0 and social marketing helps to develop an online forum where a real estate professional can directly contact and interact with his/her prospective clients or buyers. An online forum allows for the creation of blogs, posting of videos and photographs and the best part is that, all these services can be attained without even the basic know-how of html.

You may now think how you can use web 2.0 and social marketing. As a real estate professional you can regard it as using real estate social marketing opportunities and real estate social marketing strategies. You can use different web 2.0 sites that function in the form of social marketing sites. These are brilliant tools for your real estate social marketing campaigns.

As a real estate professional you can consider using blogs as a form of web 2.0 and social marketing. These have become the most widely implemented symbol of the web 2.0 of real estate. Blogs are online commentaries or diaries. They can appear on brokerage sites, real-estate oriented sites that are inclusive of listings, and host sites for bloggers of real estate.

The significance of web 2.0 and social marketing for real estate professionals cannot be ignored. Videos and photos that can be uploaded online greatly help them in their business. One of the most popular online videos sharing sites today is YouTube. But apart from that, there are also a couple of special real estate websites available on the Internet such as ColdwellBanker.com that have been created specifically for the purpose of exchange of real estate content. Sites such as HGTV are helpful for every real estate professional in uploading video content related to real estate.

Apart from these sites, social networking websites are also an important web 2.0 and social marketing tool in the hands of every real estate professional. Social community sites such as Myspace and Facebook are very popular nowadays and sign up processes for these websites are very easy and require a simple registration with no extra charge. With such great facilities offered by these social networking sites, it is no wonder that even the sector of real estate is finding them to be helpful.

Web 2.0 and social marketing is also obtainable in the form of mash-ups. This entails the amalgamation of elements from various web companies on your website. As an example, you, as a real estate professional, can combine maps on Google with information on local demography. In this way you will be able to inform budding customers about places they would want to reside at.

Finally, a useful tool of web 2.0 and social marketing is in the form of Wikis. These are compilations of data from various contributors. As a real estate professional you can create these Wikis for your local community and urge visitors to leave comments about various properties in your local area. Thus as a real estate professional, you can utilize web 2.0 and social marketing to achieve greater heights in the business world.

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