By Justin Harrison

SEO or Search Engine Optimization is an extremely important part of any online business. Your websites traffic will dominantly be through the search engines results pages (SERP?s). Using the correct SEO techniques can create a higher ranking for your website and in turn bring you more traffic. More than 80% of all website traffic is from search engine result pages.

SEO is made up of two different techniques, On Page SEO and Off Page SEO. You will need both methods for optimal results but you will use Off Page SEO for reaching a higher page rank (PR) for your website after it has been launched.

Off Page SEO is all about building your link popularity. Your websites link popularity is represented by the number of back links associated with your website. The larger the number (PR) the more popular your website is. You can check your sites popularity at various places on the internet. You build link popularity by obtaining websites that are linked to you. You cannot simply use the you link to me and I will link to you method as Google will not recognize reciprocal links. This is a bit harder than just that. You have to have unilateral links to your websites pages.

Using 100% original, unique and highly informative content is one of the better ways to increase popularity. You are far more likely to have other websites willing to link to your site if it is useful and unique information.

There are many other techniques to build link popularity. If you are unable to create the type of content needed to attract other websites and not enough time to constantly keep it fresh and new then you can use some of the methods listed below.

Article Marketing: You can market your website as well as get the backlinks on high page ranking (PR) sites with the use of article directories. Some article directories have a very high page rank and having your article placed on their site with your website link helps to increase your PR. Each article submitted will include a resource box where you get a chance to introduce yourself and include a link to your website. There are thousands of directory sites and some will submit your article to over 200 sites for as little as $25.

Forum Marketing: Online forums or communities are everywhere on the web. They can be used to increase your pages PR. You should find the ones that relate the closest to your websites topic and begin posting. Use your signature box to place your website link in and with every post you make you will have a page linking back to your website.

Advertise on Craigslist: Create a dummy ad; it is not important who reads it. The site has an extremely high PR7 score and having a site like that link back to you will give you great results in the search engines.

This method will bypass the issue Google has with reciprocal links and give you some backlinks your site needs. You can also look for partners that are willing to link to your site.

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