Marketing chiropractic can be challenging. Look no further, then, as you have a very simple yet very powerful tool in YouTube's new video sharing features.
Read on, and learn more about this technology, which gives practically anybody to virally share your office tours and/or educational videos with their Facebook, MySpace and Twitter friends, all with a simple click.
YouTube as a Marketing Opportunity
You may have a lot of questions about how effective YouTube can be, if it is effective at all: "Why should I make the effort to post a video on YouTube? Will people even actually see it? How will posting one video turn into, as you say, hundreds or thousands of new patients? Will YouTube make that great a difference to my marketing chiropractic?"
Facts would be the best answer to these questions. Have a look:
* YouTube is third among the most visited websites in the world. * YouTube is second among search engines in terms of popularity. * The average YouTube visitor will surf around the website, watching around 21 minutes worth of video daily in the process. * 65% of people who watch videos online will be between 35 to 64 years old, ideal targets for your marketing chiropractic. Contrary to popular belief, the average YouTube user is not that stereotypical 13 year old kid who can't even clean his own room.
What does this little dose of information mean for you, then? Basically this: the size and scope of the website means that there is a high chance that people could stumble onto your video. Add to this the fact that Google also has a knack for giving online videos quite a high priority nowadays. Use the correct keywords in the title of your video, and there will be a good chance of it showing up on Google search results. I've had many a client get first page results within 4 hours of posting their video, these results translating to more patients every day.
The "viral" nature of YouTube video, though, has to be its best trait. When a patient, or a potential one, watches your video, he can tell his friend about it, even easily email a link to it if he wishes to. Statistical research has shown this to apply to about 68% of YouTube users, who send these to family and friends. This means that even a single video has the potential to be a viral marketing sensation that will be responsible for bringing interested, potential patients in by the truckload every day.
New Feature = Instant Sharing
YouTube has recently placed new "share" buttons for its videos, compatible for:
* MySpace * Facebook * Twitter
This new feature allows people to easily share videos with entire friends and/or followers lists on any of the above mentioned social networking websites. This means that every viewer is a potential viral marketing conduit for even more customers. All this, again, done with just one click. Marketing chiropractic virally has never been so simple and powerful at the same time.
This new feature, obviously, offers a lot of opportunities for success, should you choose to grab them.
Read on, and learn more about this technology, which gives practically anybody to virally share your office tours and/or educational videos with their Facebook, MySpace and Twitter friends, all with a simple click.
YouTube as a Marketing Opportunity
You may have a lot of questions about how effective YouTube can be, if it is effective at all: "Why should I make the effort to post a video on YouTube? Will people even actually see it? How will posting one video turn into, as you say, hundreds or thousands of new patients? Will YouTube make that great a difference to my marketing chiropractic?"
Facts would be the best answer to these questions. Have a look:
* YouTube is third among the most visited websites in the world. * YouTube is second among search engines in terms of popularity. * The average YouTube visitor will surf around the website, watching around 21 minutes worth of video daily in the process. * 65% of people who watch videos online will be between 35 to 64 years old, ideal targets for your marketing chiropractic. Contrary to popular belief, the average YouTube user is not that stereotypical 13 year old kid who can't even clean his own room.
What does this little dose of information mean for you, then? Basically this: the size and scope of the website means that there is a high chance that people could stumble onto your video. Add to this the fact that Google also has a knack for giving online videos quite a high priority nowadays. Use the correct keywords in the title of your video, and there will be a good chance of it showing up on Google search results. I've had many a client get first page results within 4 hours of posting their video, these results translating to more patients every day.
The "viral" nature of YouTube video, though, has to be its best trait. When a patient, or a potential one, watches your video, he can tell his friend about it, even easily email a link to it if he wishes to. Statistical research has shown this to apply to about 68% of YouTube users, who send these to family and friends. This means that even a single video has the potential to be a viral marketing sensation that will be responsible for bringing interested, potential patients in by the truckload every day.
New Feature = Instant Sharing
YouTube has recently placed new "share" buttons for its videos, compatible for:
* MySpace * Facebook * Twitter
This new feature allows people to easily share videos with entire friends and/or followers lists on any of the above mentioned social networking websites. This means that every viewer is a potential viral marketing conduit for even more customers. All this, again, done with just one click. Marketing chiropractic virally has never been so simple and powerful at the same time.
This new feature, obviously, offers a lot of opportunities for success, should you choose to grab them.
About the Author:
Resource for this Article: Want to watch a video tutorial that provides a visual walk-through of how this marketing chiropractic strategy works? It is very helpful on this topic to "see it" in action. Go watch the video training here: http://www.practicebuildingcenter.com/public/690.cfm Good luck in your marketing chiropractic endeavors. -- Ben Cummings
0 comments
Post a Comment