Long-tail SEO keywords and phrases are a very powerful tool that you can use to improve your website's positioning in all of the major search engines. Before you get started you have to know what makes a long-tail keyword "long-tail". The term is used to describe any key phrase with three or more words in it. The question remains however, how will you and your website be able to take advantage of these longer phrases to see superior results in the search engines?
The truth is that people don't always make search queries with simple one or two word generic phrases. It's much more common that a person would search for something like "42 inch LCD TV review" than for "LCD TV" or even just "TV". Furthermore, it doesn't make much sense to try to rank for a generic phrase such as "TV".
The benefits to using long-tail SEO keywords and phrases are actually quite vast. The first of which is that the traffic you will see as a result of these long-tail SEO keywords and phrases is much more targeted. You know that they are interested specifically in what you are providing, as opposed to a generic term that someone could be using for many different reasons.
If someone searched for "TV", they could be looking for TV shows, TV programming, history of the TV and so forth, none of which fall into your niche. Therefore the key to success is picking long-tail SEO keywords and phrases and here's a simple approach for how to do just that.
You want to pick keywords that are popular enough to be able to give you significant traffic while not having the most intense competition. Finding a balance between those two will take some practice, but using long-tail SEO keywords and phrases you'll see that your competition will decrease dramatically.
101 Marketing Strategies Step 2 - Use Long-tail SEO Keywords and Phrases in Titles and Content: Now that you know which keywords you want to use you have to begin incorporating them into your content. They should be included in your page titles, including the browser bar titles, and need to be worked into your page's content as well. Another effective strategy is to use the keywords in your site's internal links, as well as any META tags you use to help classify your sites in the search engines.
101 Marketing Strategies Step 3 - Adjust, optimize and build links: Now that you have your long-tail phrases on your website you have to build links into your site with those keywords. The text used within a link is called the anchor text, and if you can create incoming links with the specific long-tail keyword phrases you are targeting as your anchor text then you will quickly align yourself with those queries in the search engines. Finally, it's always important to be adjusting and optimizing as you go along. Never perform your research and then call it quits. Instead, always work on improving your methods and your strategies to produce better results.
The above three steps are an oversimplification of an effective strategy that you may use to help target particular long-tail SEO keywords and phrases. You have to put the correct time into researching your market and the keyword phrases they use, determining which apply to your niche and which you can rank for the best results. You then have to incorporate those phrases into your website and begin building links centered on those phrases, always adjusting and optimizing as you go. If you do this, you'll be able to gain a much more prominent position in the search engines.
The truth is that people don't always make search queries with simple one or two word generic phrases. It's much more common that a person would search for something like "42 inch LCD TV review" than for "LCD TV" or even just "TV". Furthermore, it doesn't make much sense to try to rank for a generic phrase such as "TV".
The benefits to using long-tail SEO keywords and phrases are actually quite vast. The first of which is that the traffic you will see as a result of these long-tail SEO keywords and phrases is much more targeted. You know that they are interested specifically in what you are providing, as opposed to a generic term that someone could be using for many different reasons.
If someone searched for "TV", they could be looking for TV shows, TV programming, history of the TV and so forth, none of which fall into your niche. Therefore the key to success is picking long-tail SEO keywords and phrases and here's a simple approach for how to do just that.
You want to pick keywords that are popular enough to be able to give you significant traffic while not having the most intense competition. Finding a balance between those two will take some practice, but using long-tail SEO keywords and phrases you'll see that your competition will decrease dramatically.
101 Marketing Strategies Step 2 - Use Long-tail SEO Keywords and Phrases in Titles and Content: Now that you know which keywords you want to use you have to begin incorporating them into your content. They should be included in your page titles, including the browser bar titles, and need to be worked into your page's content as well. Another effective strategy is to use the keywords in your site's internal links, as well as any META tags you use to help classify your sites in the search engines.
101 Marketing Strategies Step 3 - Adjust, optimize and build links: Now that you have your long-tail phrases on your website you have to build links into your site with those keywords. The text used within a link is called the anchor text, and if you can create incoming links with the specific long-tail keyword phrases you are targeting as your anchor text then you will quickly align yourself with those queries in the search engines. Finally, it's always important to be adjusting and optimizing as you go along. Never perform your research and then call it quits. Instead, always work on improving your methods and your strategies to produce better results.
The above three steps are an oversimplification of an effective strategy that you may use to help target particular long-tail SEO keywords and phrases. You have to put the correct time into researching your market and the keyword phrases they use, determining which apply to your niche and which you can rank for the best results. You then have to incorporate those phrases into your website and begin building links centered on those phrases, always adjusting and optimizing as you go. If you do this, you'll be able to gain a much more prominent position in the search engines.
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