By Freddie Burch

Web 2.0 has often been described as the Web as platform, and if we think about the Web as a platform for interacting with content, we begin to see how it impacts design. Imagine a bunch of stores of content provided by different parties"companies, individuals, governments"upon which we could build interfaces that combine the information in ways no single domain ever could. Web 2.0 lets you share and incorporate multiple voices" your customers, your service reps, your employees"who quickly take the product, service, or idea in a direction that you could not alone. Often the technology will let you behave no other way. Web 2.0 represents the return of investment in internet startups. After the dotcom bust (the real end of Web 1.0) those wooing investment dollars needed a new rationale for investing in online ventures.

To clear up any confusion that there might be, web 2.0 basically represents the movement in the Internet towards interactive communities with user generated content. There is actually a huge range of different services and functions for web 2.0. The trend really began with the emergence of blogs as a mainstream application.

One example of Web 2.0 is MySpace. It may be full of bogus or pseudonymous profiles, but the site's terms of service technically require all users to provide "truthful and accurate" registration information. Since use of the site is conditional on acceptance of those terms, prosecutors argued, use in violation of those terms constituted "unauthorized access" to MySpace's computers.

Myspace changed their profile page code by adding an extra DIV element on the left navigation bar. This caused our code for the music skins do appear twice. MySpace is an online community that lets you meet your friends' friends. Create a community on MySpace and you can share photos, journals and interests with your growing network of mutual friends! MySpace icons and avatars for your profile. There are cool avatars for anime, fantasy, emo, gay pride, military, and goth.

Being actively involved in social networking sites is also a major plus, as more and more people are creating accounts on these websites each day. Get involved in discussions or start your own page and invite people who have matching interests based on search results so that you can get the ball rolling and initiate interest from a huge group of people.

In addition to MySpace, there are social networking and blogging tools the likes of Facebook, WordPress, Blogger, and more are results of an Internet trend that has taken the world by storm - Web 2.0. However, did you know that Web 2.0 can also help increase traffic to your website and promote your content? If this is new to you and you want to find out how, here are a few tips to give you a head start:

The unwritten rules apply to how you can truly be successful in a given place. For example, if you really want to establish a presence on most communities and see your content get distributed and voted for, you have to be an active member of the community as opposed to a one way microphone for your business. This means commenting on the submissions of others, adding friends to your profile and so forth.

The very development of social networks over the web interface is the stepping stone to social networking analysis (SNA), which analyses online social relationships based on individuals or nodes, and the relationships that happen between the individuals or ties. Ideally, every node is bound to have many ties with other set of nodes forming the network.

These tips can help you in getting started with a web 2.0 marketing plan.

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