By Ana Kennedy-Smith

Twitter has quickly become the social networking tool of the century. From major corporations to celebrities, we are just starting to use Twitter to its full potential. How can Twitter best be used for marketing, though?

Everyday more and more applications are being developed to harness the amazing power of Twitter, and to decipher and distill the content and information on Twitter. Here are four tools that have been designed to take advantage and manipulate Twitter's virtually unlimited capabilities:

1. TweetDeck.com - an all-in-one Twitter desktop which contains all of your friends, replies, and direct messages all in one easy to use location. Use it to monitor keywords, followers, etc.

2. TwitScoop.com - an advanced Twitter application that allows you to see real-time friends in conversations as they occur. Use it to view the history of a niche or keyword phrase during various time frames, and measure the trend's credibility.

3. Monitter.com - is similar to TwitScoop. It displays real-time conversations mentioning your keyword or phrase. Allows a user to have multiple windows open displaying conversations simultaneously.

4. Search.Twitter.com - - the Twitter search engine. Almost as popular as Google search. Use this search engine to easily identify conversations containing specific keywords or terms related to your business or interests. This application enables quick and easy targeting of groups or individuals to which to market your products or services.

The abundance of Twitter applications, marketing with Twitter has become one of the easiest and most straightforward ways to increase website traffic. It works!

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